Factors Affecting Transport Efficiency of President Bakery Co., Ltd. : Case Study of a Retail Store in Thonburi, Bangkok
The purposes of this research were 1) to study transport efficiency of President Bakery Co., Ltd. as a retail store, 2) to study factors affecting transport efficiency of President Bakery Co., Ltd., and 3) to study solutions and its impact on transport system of President Bakery Co., Ltd. The samples of this survey research were 408 shops that provided logistic service under the license of President Bakery Co., Ltd. The instrument employed was questionnaire. The study revealed that the opinion towards transport efficiency of President Bakery Co., Ltd., was rated at the highest level; “Communication with the Transport Division” was rated at the average of 4.13, “Bread products validity period specification” at 3.98, “Accurate Quantity” at 3.96, “Accurate and Reliable Delivery” at 3.81, and “Delivery time” at 3.67.
Keywords : factors affecting, transport efficiency, retail store business.