The Public Relations Administration of Schools
under the Jurisdiction of Ratburana District
Bangkok Metropolitan Administration
The objectives of this research were: 1) to study the management of public relations by schools in Ratburana District, Bangkok; 2) to make comparisons in this area and 3) to study problems and suggestions in this area. The sample was comprised of school administrators, teachers and parents, 270 people in total. The instrument for data collection was a questionnaire. The statistics for analysing data were percentage, mean, standard deviation, t–test and one way analysis of variance (F-test).The research revealed that 1) public relations by schools in Ratburana District Bangkok Metropolitan Administration in 4 areas on the whole was at a moderate level. Considered by areas, they were all at a moderate level. 2) Respondents with different gender, age, level of education and status had no different opinions on public relations in schools as a whole or by area. 3) The problem was that school public relations policy was not up to date and lacked unity. It was suggested that schools should cultivate friends and create networks of public relation both inside and outside schools.Keywords:
Public Relations Administration, Management of Public Relations by Schools,Ratburana District, Bangkok Metropolitan Administration.